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Hi! I’m Rolf Klaudiussen, a content strategist and writer from Tromsø, Norway.
Nordic B2B companies hire me to help them plan and produce content that's hard to get right – even with AI.
Both as an agency writer and a freelancer, I’ve worked with marketing teams and business leaders through good times and bad. I’ve seen partnerships start out strong, but then fizzle out (or crash).
Yet I've also seen what can be accomplished through content marketing when everyone works together and operates long-term.
You attract new customers. You delight those you have. And you create brand associations of problem-solving expertise – placing your products and services top of mind when prospects are ready to buy.
That’s why you’ll be in good hands with me. I specialize in content amplifying both short-term demand generation and long-term brand building.
The TL;DR version? Rolf is...
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A Norwegian B2B writer who has worked with international brands like Xait, Dualog, and Ørn Software – and Nordic brands like Proviso, Business Online, and Netsecurity.
A ghostwriter who worked to the brink of burnout agency-side before breaking out to craft messaging and content that doesn't add to the sea of B2B marketing sameness.
A content strategist and writer hired by marketing teams that realize a strategic, pro writer using AI produces more impactful content than they can achieve using AI in-house.
Ghostwriting for B2B brands?
I didn’t even know it was a thing until I was thrown headlong into writing content for businesses at one of Norway’s premier digital marketing and HubSpot agencies.
Between 2016 and 2022, I wrote more articles, ebooks, and guides (and created more editorial calendars) than I could keep track of, for some of the Nordic’s leading SaaS and tech brands.
Creating thought leadership content for people who have spent DECADES in their fields – about topics I knew nada about yesterday – was... interesting.
Some weeks, it felt like enrolling in three different university courses on Monday and taking the final exams on Wednesday.
The pitch was always the same for every prospective client who needed content: “You’ll love working with Rolf, our copywriter. He’s a rockstar!”
As the number of clients grew, living up to that moniker went from difficult to impossible. In the end, I was spread so thin I had to make like AI to meet all the conflicting deadlines.
Parrot what's already been said in 25 other paint-by-numbers blog posts on the same topic.
In 2022, I left the agency and went solo. Am I still a rockstar copywriter?
"I have no hesitation in recommending Rolf for any copywriting role that requires a skilled and experienced professional who can produce outstanding content tailored to meet specific marketing objectives in different industries."
Silje Stensland, CMO at Xait
Need help creating content that positions your solution as the instinctive choice for buyers?
Let’s schedule a call to discuss your needs.