Skip to main content
BOOK A CHAT
ROLF BEFUNKY

Looking for a strategy-first content partner?

Hi, I'm Rolf.

When you work with me, you get more than just a seasoned B2B writer who can turn complex topics into compelling content.

You get a strategic partner who understands your brand, your customers, and your goals.

With 9 years of experience writing and strategizing for Nordic B2B SaaS companies, I can help you secure your place in buyers' consideration sets – through specialized content that builds authority, visibility, and trust in the new AI-driven search landscape.

Case studies
Product-led content
Perspective-led content
BRANDS I'VE ENJOYED WORKING WITH
proviso2
cropped-BO-logo-mork-tekst-u.-bakgrunn
Xait-Logo.wine
nofence-logo-dark
dualog_logo3
tappin_hovedlogo_rgb
mixmove logo
ørn logo
penetrace-logo-gray-w170
Current_logo
Netsecurity_logo.webp
checkd

“How do we show up in AI search results?”

This is probably the most common question from CMOs and CEOs in 2025.

The new customer journey is a two-way conversation between AI and your prospects. How do you get AI to mention your brand in a buying situation?

journal-social-media-marketing-woman-doing-promo
FULL SIZE journal-ai-generated-text-and-image-1

Differentiate your offering in a landscape of noise

A flood of lazy, similar-sounding content has created the Great Ignore. Both B2B buyers and AI search engines are filtering out brands' messaging.

The old inbound playbook is outdated. To stand out, you need content that everyone else can’t also create. 

How do you break through the noise…and show up in AI search?

Neither prospects nor AI-powered search engines are looking for content that can be easily created by any brand.

Use your internal expertise, industry viewpoints, customer stories, and product use cases instead – to publish content that can only come from YOU.

journal-postal-workers-delivering-a-parcel

Enter my specialized content creation
services for Nordic B2B companies:

icons8-case-study-64

Customer success stories

icons8-software-50 (1)

Product-led content

icons8-leadership-50

Perspective-led content

Why customer stories?

Nothing is more convincing to buyers than demonstrating you consistently help other companies solve the same challenges they’re facing.

View service and pricing details

Why product-led content?

Content that shows potential customers how they can solve their problems using your product converts better than content that tells them how.

View service and pricing details

Why perspective-led content?

In the AI content era, saying the same thing as everyone else won't earn you the differentiation, visibility, and brand recall you need.

View service and pricing details
Christine portrett-1

"Since 2017, Proviso has had a truly unique content collaboration with Rolf – one that has produced outstanding results. Together, we have developed content strategies to support our company's marketing plans and growth.

We have not only transformed the quality and visibility of our content, but also dramatically increased the number of requests and our revenue."

 

— Christine Jacobsen Martin, former Marketing Manager and Chairman at Proviso

 

👆That's👆 how I'm helping event
management platform provider Proviso.

👇Here's👇 how I can help YOUR brand come
to buyers' minds when it matters most:

Customer success stories

I help you build a library of compelling case studies to close trust gaps across the buyer journey, so you win more business, more quickly.

Learn more

Product-led articles for SaaS

I help you show readers exactly how they can use your SaaS to solve specific problems, so you win new customers (and keep your current ones).

Learn more

Perspective-led articles

I help you create articles that set you apart from the flood of consensus-based content, so you win the mindshare that positions you for the shortlist.

Learn more
Design uten navn - 2025-05-21T212906.580

"Rolf has demonstrated an unparalleled ability to craft engaging and persuasive content that resonates with our personas and ICPs.

His deep understanding of content marketing and strategy has been instrumental in driving traffic, generating leads, and converting prospects into loyal customers.

Whether it's blog articles, case studies, social media content, video scripts, email campaigns, or website copy, Rolf has consistently delivered outstanding results, exceeding our expectations time and time again."

 

— Silje Stensland, CMO at Xait and Chair of the Board at the Marketing Association in Stavanger

 

rolf headshot sorthvitt-1

Need help crafting messaging and content that supports your growth ambitions?

Book a video meeting, and let’s discuss how we can work together.
Reach out to Rolf